So the news is out that teens aren’t using Twitter all that much.
Gasp.
Oh, no.
All this new-fangled social media stuff is supposed to be for the youngins, right? There must be glitch in the Matrix, or something, if the kool kidz aren’t using Twitter.
The average age on Twitter? Turns out to be 45 – 54. So, is there something wrong here? Not at all. Twitter has greater rewards for a more mature and societally-oriented mind. Teens are socially oriented, sure, but they’re not societally oriented. They’re only focused on their limited peer group.
Why should they tweet when they’re already texting the only people they care to talk to, anyway?
Teens aren’t trying to build, reach, and influence an audience. Teens aren’t “networking.” Teens aren’t running and marketing a business (well, most of ‘em, anyway). They don’t need twitter.
And Twitter doesn’t need teens.
But if you’re running a business and you want to market it, the fact that Twitter has more adults than teens is a very, very good thing.
Why’s that?
Because adults have MONEY, and teens don’t.
Adults are your customers and clients, not teens. Teens don’t need a blog consultant. Teens don’t need a graphic designer or a “social media expert.” They don’t need a life coach or a software developer or any of the other professions on Twitter getting connections and getting hooked up with opportunities. That’s the kind of stuff adults need, and Twitter has it in spades.
Teens are not likely your customers, so who cares if they’re on Twitter or not? If you’re in business, you want to be where your customers are, period. Increasingly, that means you need to be on Twitter.
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