If you are a small business owner, you should be using social media tools. Such as blogs, twitter, Facebook, Linkedin and Yelp.

Yelp is the fun and easy way to find, review and talk about what’s great (and not so great) in your world. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp makes it fast and easy by collecting and organizing your friends’ recommendations in one convenient place.

Yelp is where people are finding what they are looking for because people are leaving reviews there. Are you checking to see what people are saying about you?

Don’t overlook the importance of using these social media tools to see what is being said about you and your business. Are you providing what your potential customers want or need? Go where they are talking.