A golden niche for someone:

Is silver! err, are we calling it grey?

With all this talk about Gen Y, Gen X, and Z, it’s easy to overlook a potentially massive market that appears to be rife with opportunity: The Senior Boomer.  

This silver £ or grey $ has never looked so good – heck Harley Davidson is launching it’s trike… for the 70 yr old rocker!  The following is a quick peak at the ageing population and what we can expect between now and 2029! Now, the only question is… which opportunity takes your fancy?

About The Author
Shannon is notorious for describing smart marketers as ones who study market trends, analyze emerging media, stalk the evolution of consumer behaviour and consistently extend win-win offers. A marketing & advertising professional neck deep in all things social, Shannon is a Canadian living in the UK and she blogs over at http://perfectlysocial.com
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Interesting indeed. Hope some more of the "up and coming" 20 and 30 and 40 year olds read it and get the message.

I'm -born man who expects to become 65 this year. It's amazing to me how active my fellow "Boomers" are and how the slightly younger set is missing the market.

"Senoirs" have

a., time to evaluate and consider making investments.
b., experience at recognizing decent offers,
c., no distractions from children underfoot
d., often, as in my case, more actual disposable income than I even had before in my life.

It doesn't take a lot of analysis to realize this is a market segement you must, at least, investigate and consider.

Interesting indeed. Hope some more of the "up and coming" 20 and 30 and 40 year olds read it and get the message.

I'm -born man who expects to become 65 this year. It's amazing to me how active my fellow "Boomers" are and how the slightly younger set is missing the market.

"Senoirs" have

a., time to evaluate and consider making investments.
b., experience at recognizing decent offers,
c., no distractions from children underfoot
d., often, as in my case, more actual disposable income than I even had before in my life.

It doesn't take a lot of analysis to realize this is a market segement you must, at least, investigate and consider.

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