Is silver! err, are we calling it grey?
With all this talk about Gen Y, Gen X, and Z, it’s easy to overlook a potentially massive market that appears to be rife with opportunity: The Senior Boomer.
This silver £ or grey $ has never looked so good – heck Harley Davidson is launching it’s trike… for the 70 yr old rocker! The following is a quick peak at the ageing population and what we can expect between now and 2029! Now, the only question is… which opportunity takes your fancy?







