Every new blogger wants to start out with authority, so they use a conversational tone and general overviews and cookie-cutter phrases to produce content that is “unique.” Personally, I just think it’s uniquely boring. Seriously, get a life!
Consider your favorite bloggers. Yes, they’re conversational, but they actually have something to converse about. They’re personable. They have stories and personal examples to drive the point home, and they have feeling. Do you have feelings?
I have to tell you a secret…my blog would be boring as heck if I didn’t have so many bizarre stories, references, connections, and opinions to share. Do you want to know how to choose the right words for content? Probably not. Want to know how you can make more money and get girls by choosing the right words? Heck yes! I let my
personality and my life drive my experiences, and I’m only 17! Just imagine all of the material other “well established” bloggers must have to share!
Think about Problogger.net. Would Darren’s information be as interesting without references to his own career, his family, or his experiences? Would John Chow be as famous if he didn’t mention that he blogging from a hospital bed? What about Shoemoney’s famous $100,000 adsense check? The big guys know that you have to give a lot to get a lot.
So, get a life! Go out and learn from every experience and then share those lessons with your readers. Network with other bloggers and write up your conversations. Get creative. Get personal. Get a life! Let me tell you how:
Personal Examples
If you were walking down the street, tripped on the sidewalk, and discovered the secret to internet marketing on the way down, share that story with your readers! If your cat accidentally posted an Ehow article and it made you $300, share that with your readers! Stop hoarding all of your experiences and memories – make money from them.
Be Descriptive
Act like an author and illustrate your story with clear descriptions and clear personal style. Describe what you were thinking, what made your ideas click, and how you began to implement it into your own strategies. Then describe how your readers can follow in your footsteps.
Use Personal Photos
Take a few snapshots of a current project, or share a photo that represents an important memory or learning experience you had. Pictures are worth 1,000 words, and when lined up next to your content, they’ll only grow in value. Use photographs to illustrate your point when words fail you.
Talk to People!
Get into the habit of talking to people, professionally and personally. Break the “he will steal my ideas!” mindset and learn from others. There’s nothing wrong with working together for the improved development of both people. In fact, that’s kind of the point of the internet.
Do you have a life? Are you sharing it with your readers? Share your thoughts and experiences below and don’t forget to stop by Writer Seven for more tone-building tips!
