Day 26 of 31-Days to Kick Your Blog in the Butt and it seems we are right back to where we are focusing on our contact with our readers. As you will remember from day 11 where we discussed “Must have Pages on your blog”, I mentioned the FAQ page really just in passing. Today, I want to spend the entire post visiting about how you can use the FAQ’s on your blog to provide much needed answers and solutions to your readers.

Our lesson for today

Over the last 25 days and even further back in my post here on Blog For Profit, I have mentioned many times the fact answering questions or providing solutions is one of the key things you can do on your blog. People are looking online roughly 75% of the time now for answers before they go anywhere else. And those sites and blogs which are providing the answers are getting the traffic, visitors, readers, subscribers and hopefully clients/customers.

What is so great about the structure of a well done blog is the fact you can easily add to your FAQ page on your blog. If you were to have only two additional pages on your blog other than “Home” it would have to be your “About” page and a well done FAQ page. However, don’t populate your FAQ page with just content. In fact, I am suggesting you don’t put any answers to the questions there. Only the questions should be there. Better yet, what I am suggesting is you put links on the FAQ page to all the post you have written and are about to write where you simply answer questions you get every day.

While I would love to get into the mechanics of building the ideal page, we will leave that for a later post. The main benefit of doing a FAQ page as I am suggesting can be boiled down to some specific benefits for both you and your readers.

Benefits for you

• The FAQ page gives you a logically way to organize all of the post you are going to write answering all the questions you get on a regular basis.
• A well done FAQ page will actually act as a “sneeze page” and force your readers to dig deeper into your blog to see what all you have there which can answer their questions.
• If you do good titles/headlines with these post, the search engines are going to love you.
• Your readers are going to find one more reason to come to trust you as a reliable source of good quality, relevant content.

Benefits for your readers

• They can find answers to their questions
• They can find answers to their questions
• They can find answers to their questions

I am totally serious. That is really the key to why we should all have a well done and populated FAQ page on our blogs. And put the Page in your navigation too.

Populating your FAQ Page

This is where the fun begins. Populate it with blog post you have written and are going to write. Assign the category of either FAQ or Frequently Asked Questions so they show up in your blog’s “Table of Contents” (category list) too. Each time you post a FAQ post it should go to the FAQ page as a title link only. Or if you use small excerpts you could actually set this page up to have the title and a small excerpt of the post too. (We will discuss this in that later post about the mechanics of setting up such a page).

Homework for today

Start by simply writing blog post to answer questions. These really are very easy post to write. You do the same thing with customers/clients either in person or on the phone daily. Also, start off by only assigning the FAQ category to the posts. And then setup the FAQ tab in your navigation. Sit back and watch how your audience starts to use this new feature on your blog.

By the way, just in case I am not already showing you the updated version of Blog For Profit, we will have a FAQ section coming here too. I am going to try some things with Headway Themes to see if we can spice it up a little too.