Guest Post:

Everyone knows that different people learn in different ways. Some people are visual learners while others are auditory learners, for example. As a blogger, you need to craft and present your posts in a way that appeals to as many different types of learners as possible.

One of the easiest ways to appeal to visual learners (most people are visual learners) is to include a picture in each of your posts.

Adding a picture to each of your posts has at least three benefits. First, your visual readers will respond better to your post. This enhances their overall experience, which increases the likelihood they will come back to you for the information you provide. Second, adding pictures enhances the perception of the value of your written content. This is the reason many effective bloggers include a picture of a free report they are using to capture leads, instead of just saying, “Get my free report.”

But here’s a third benefit that you probably don’t know about.

Using certain types of images will increase the number of visitors to your blog.

I know this is true because I have observed it time and time again on my own blog.

Let me give you an example to illustrate what I mean. About six months ago, I posted a picture of a beautiful Hawaiian wave within a post about a surfer who had sued someone for libel.

About one week later, I began noticing that people were searching for “surf images on Google,” and were landing on my post about the surfer. I didn’t think much of it at the time, but then I started getting between 5 and 10 visitors per week just from this one picture.

Now, I know that 5-10 visitors doesn’t seem like much but imagine if you were able to duplicate this result and you posted a picture to most, if not all of your posts. The results would have a compounding effect and you’d end up with a decent number of additional visitors.

But here’s the key. You need to pick the right kinds of pictures. First, you need to make sure the selected picture ties into the purpose of your post for maximum effect. And second, and equally important, the picture needs to be one that people routinely search for, e.g., surfing, sunsets, dogs, cats, plants, etc.

This is a long-term strategy but it will work for you if done properly.

Adrianos is a Los Angeles Internet Defamation Lawyer and authors the California Defamation Law Blog. You can also follow Adrianos on twitter at @adrianos