My day job is that of being co-owner of G2WebMedia where we build blogs and blogsites for businesses and professional service firms. I also spend a lot of time consulting with our clients and others on how to blog. I get a lot of questions almost daily asking a lot of why am I not…
- Why am I not getting a good Pagerank
- Why am I not getting traffic
- Why am I not getting incoming links
- Why am I not showing up high in search results
- Why am I not getting comments
- Why am I not getting noticed
Some of the reason you are not getting those things may have to do with your SEO. However, what we are going to discuss here is not going to be the under the hood type of SEO steps you should be taking. What we are going to discuss is some of those things you can do by just posting correctly which will help. The under the hood SEO help is going to be coming soon however.
Why aren’t you?
One of the biggest mistakes new bloggers and even some not so new bloggers make is they are not posting the right stuff. Lets face it, you are doing things you should not be doing. Do I dare say it? You are doing it wrong! Granted, you are well ahead of most of your competitors in the fact you are at least blogging. You have a web presence. But you are not taking full advantage of it. You are not writing the right kind of post and you are not using the right kind of titles either.
The biggest mistake I see many doing is simple regurgitating news items on their blogs. While I would be the first to admit, it is okay to do a few post from time to time about hot news topics in your niche. However, it is not okay to only post hot news topics in your niche. Quite frankly, I can go to the news sites and get that.
For example, if you are a lawyer and your blog is about personal injury, don’t tell me about an accident in every one of the post. Give me something of substance.
- Tell me about some of the new developments in the law.
- Tell me about how I can better work with my lawyer to make the case go smoother.
- Tell me what the steps are in how a case works from start to finish.
These are the type of questions people are searching for answers to. And if you are giving them those answers, you are going to get those “why am I not” taken care of. If you will take this example and apply it to you own niche, market and/or industry, you will see what I am talking about.
Give Them What They Want
People are starving for information and that is why so many of them are using the Internet to find it. Don’t just be another “news” source and regurgitate the news like mainstream media. Give your visitors something more. Whether you own a business that sells broom sticks or you own a professional service firm, your potential customers or clients are looking for answers to questions and problems. And the best way to get noticed and to get all those “numbers” you think you should be getting is to answer them. You know what questions they are because you hear them every single day. Take those questions and write your blog post. I would almost bet you that you have enough of these basic questions in your own mind you would have blog post ideas from here to the middle of next year. Start keeping a list and start writing the answers.
These type of “give me the answer” blog post don’t have to be long. And they darn sure don’t have to be complicated. Write to your audience. Don’t write over them and don’t you dare write down to them. Write to them.
Give them answers not the news and you will see good things happen to your blog and to your return on your investment in your blog.
Also don’t forget to subscribe to the Blog For Profit Newsletter. We include information in the newsletter we don’t feature here on the blog. And when you subscribe, you get a free copy of our eBook , Blogging Tips to Help You Blog.
