As bloggers, we tend to overestimate our core audience. It’s nice to think that all of our readers will dive into our content with some basic idea of what they’re doing. The idea is that there’s no reason to define well-known terms or concepts because you assume your audience already knows about them. And if [...]
Starting a business is not that easy. Besides knowing who you are, what you and your company stand for, how you’re going to brand and position yourself, you also should have a slight idea to whom you’re going to sell your stuff. Who do you want to attract? What person do you want to become [...]
As a business blogger, you’re always looking for ways to increase traffic and subscribers. You started using Facebook and Twitter for this very reason, and have had some success. But for some reason, your traffic and email subscribers have tapered off. The Pro Of Niches One of the most powerful ways to build authority with [...]
I am a big proponent of niche blogging. In other words, picking a niche and blogging about it. Staying focused on this one niche and “crushing it.” When my coaching clients ask me if they should combine niches, I almost always tell them no. Keep it focused and there are at least two reasons why. [...]
Guest post from Adrianos M. Facchetti The thought of becoming an “expert” in 6 months may seem impossible to you. But I did it and I’m going to show you how. But first let me share my story with you a bit because I think it’s instructive. It all started in March of 2008. I [...]
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