As bloggers, we tend to overestimate our core audience. It’s nice to think that all of our readers will dive into our content with some basic idea of what they’re doing. The idea is that there’s no reason to define well-known terms or concepts because you assume your audience already knows about them. And if [...]
Contributed by: Roger C. Parker Never consider a blog post finished: no blog post should ever be considered the final word on the topic. A great deal of the content-generating power of blogging comes from the ease with which you can build on, and improve, previous blog posts. Here are three of the most important [...]
Contributed by: Roger C. Parker Blog marketing success involves blog content management. Management implies that you not only plan your blog posts, but that you manage—or protect—them so that they will be available for later use. Blog content management becomes necessary when you view yourself as a proactive—as opposed to reactive—blogger. Proactive versus reactive bloggers [...]
Contributed by: Roger C. Parker John Dunne said it best: No man is an island, entire of itself. Likewise, no blog posts should be islands. Instead, each blog post should be considered part of something greater, something more meaningful. That “something greater” is your brand- -the way your market thinks about you. Each of your [...]
Contributed by: Roger C. Parker I’d like to show you how – – by challenging yourself – – you can create the content you need for weekly blog posts as well as the content you need for your other marketing content and new product development. Necessity, the mother of invention Like so many other important [...]
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