How many times have you gone to a blog looking for post on a certain topic or category?  It happens.  When a blog is first designed and made public, make sure you include a section called categories or topics.  This may depend on your blogging platform.  For me, I use Typepad, Moveable Type and WordPress and we have a section called Categories.

This section is very important.  This is the index to your blog.  This is where all those post you are doing are index by topic or category so your readers can find them.  It is also my understanding the categories section can even be picked up as a tag on that post by Technorati and others.

When you first design your blog, come up with as many of the categories as you can think of.  But, don’t worry.  If you create a new category with a post, just go into your blogging platform and add another category.