See, in Mexico, blogging for profit (cool I could use the phrase) is not that common… I mean, there are a lot of blogs, no doubt about it, but I perceive that there’s not that much of a following… I think people just find the blogs in Google and stuff… from my GAnalitycs I do not see that many people come back to the blog (except for those that subscribe).

My blog is focused on potential customers, I market myself as a Small Business Lawyer but many of the visits I receive are not from small business owners…. I think I know what my audience is supposed to be but I’m not reaching that much to them. There’s work to be done!

Thanks for the tips!

Jorge

See, in Mexico, blogging for profit (cool I could use the phrase) is not that common… I mean, there are a lot of blogs, no doubt about it, but I perceive that there's not that much of a following… I think people just find the blogs in Google and stuff… from my GAnalitycs I do not see that many people come back to the blog (except for those that subscribe).

My blog is focused on potential customers, I market myself as a Small Business Lawyer but many of the visits I receive are not from small business owners…. I think I know what my audience is supposed to be but I'm not reaching that much to them. There's work to be done!

Thanks for the tips!

Jorge

I'm not familiar with the law industry, however my own thoughts around building an audience would be to first define your audience – for example – is it potential customers, or is it other lawyers? The needs and interests of each would be different – with lawyers likely to discuss and explore issues, and customers more likely to simply want answers.

Through blogging with other lawyers, perhaps your expertise and knowledge would be visible to customers also as you discuss issues with other lawyers and give (anonymous) examples of what works..

Commenting on other blogs, as you are doing with this one, will help build an audience.

Also, check this out, which I came across the other day:

http://www.jigglingtheweb.com/

- all the best,
Paul.

Matthew
http://blogaboutyourblog.com

First, great post and great advice… thanks a lot!

I'm a lawyer in Mexico… blogging is not that common down here, except for technology oriented people… even though people search the Internet for answers to their questions. I've been blogging form a while now and I've learned a lot from several of you blogging gurus but, I still feel I haven't built a big audience… I feel most of the traffic I get are unique visitors and the recurring visitors are not commenting that much (I mostly get questions asked – you know – free advice, like this very same comment… hehe).

Any thoughts? Thanks!