Recently, Wired.com had a post on their own blog called Twitter, Flickr, Facebook Make Blogs Look So 2004. I actually hate to even give them a link to their post because once you read it you might agree. They posted it strictly to get attention and links. Can you say “link-bait?”
The premise of the post, which is ironic in and of itself, is that blogging is dead and being replaced by all the other social media tools out there. And just because Jason Calacanis dumped his blog we should all go out and get a twitter, flickr, and facebook account.
And just because Robert Scoble says he “keeps [his] blog mostly for long-form writing,” we should dump our blogs. Quite frankly, the “bloggers” at Wired miss a really good opportunity to sing praises that blogging is just one of the social media tools businesses and other professionals should be using to promote their businesses or firms.
Here is one of the statements made by Wired:
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
Maybe the “post” on Wired’s “Blog” made me cranky, but I really think they are full of crap. While I might agree, personal blogs may not be what they use to be. That is mainly caused by the very fact, blogging will not be replaced by twitter and its other social media cousins. Maybe the personal blogs will be a thing of the past, just as the Wired news stand magazine is being replaced by well designed and maintained blogs. Perhaps that is the real grip behind Wired’s “post” on their own “Blog.” Only they know what their true reasons were.
Boutin, the hypocritical author of a New York Times article published in March aimed at showing you how to blog, now asserts that you should quit your blog right now.
If bloggers today will not be able to compete with the Huffington and The York Times, tell me this. Why is it that the Wall Street Journal and other major national newspapers link to and quote from blogs almost on a daily basis. Tell me why reporters are now using a RSS reader as one of the first sources of news they go to? Blogging is far from dead.
Blogging is Still a Viable Marketing Tool
Blogging will remain a viable marketing tool for those businesses and professional service firms who are forward thinking enough to realize it is a powerful marketing tool. One that will reach out and grab the attention of a huge audience and actually bring in business.
Yes, I would agree that the other social media tools, such as twitter are very significant and should not be discounted themselves. However, they are also tools which should be utilized right along with a well done blog. Instead of replacing blogging, these other social media tools will only add to the reach of the smart social media user. And blogging, in my humble opinion is the grand daddy of all of the social media tools available.
Instead of saying blogging is so “2004.” Perhaps Wired should have said blogging without using the other social tools is going to leave you behind your competitors.
What WIred also fails to mention is the very fact that twitter is not a platform where you can provide a huge amount of information. In fact, if you are familiar with twitter at all, you know it is limited to 140 characters. And unless someone is following you, they will not get your twitter message at all. You simply cannot transmit a message on twitter with the same impact you can on a well designed, maintained and relevant blog.
Blogging is not dead as a viable tool for the progressive business owners or professional service firms to use to market their products or services. Blogging will never be completely replaced by social media tools such as twitter, flickr and Facebook. It is not possible. Might it replace the personal “journal” blog, yes. But that has happened already by those who are using blogging as a marketing platform.
My advice to all of those who have blogs, keep doing them. However, use the other social media tools with them too. And for those thinking of starting a blog, start one. Who really cares if Jason Calacanis “retired” his and I certainly don’t care if Wired used their own Blog to post about blogging being dead or so 2004. Ironic isn’t it, they used a blog to try to convince us blogging was dead.