If there is one thing which really drives me crazy, it is those bloggers who are so concerned about the stats of their blog and whether they are placing high up in the search engines, they forget who they are really blogging for. To those bloggers, you have to write for the readers and not to the search engines.

Google doesn’t control your success

To many times I visit with bloggers, especially new bloggers and they are too worried about “page rank” and where they come up in search request in Google. Folks, Google doesn’t control whether your blog will be successful or not. You do. Instead of trying to write those catchy blog post, with all those catchy titles and keywords, write your blog post to your readers. There, I said it again. Write to and for your reader. Your ideal reader. Or another way, to your target audience, niche, target market, end goal.

If you write to those people, they will find you and you will have traffic. But more important than just getting traffic, which amounts to no more than numbers, you get return visitors who become readers. And it is those readers you will build a relationships with and will have the opportunity to communicate and interact with.

You can’t interact with Google like you can your readers

Why are you blogging? Is it to interact with Google or to interact and communicate with your readers? I will bet it is so you can interact with an actual person, your readers. And this is the key to getting results, or the return on your investment.

More likely than not, you are blogging for your business in an effort to market your business. And you are trying to reach potential customers or clients. If that is the case, you should be providing information in a form and fashion they can use and which they can understand. This is the key to getting noticed. And when that happens, you will start getting traffic, which will get you moving in the search engines. And that will get you a return on your investment.