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Blog Design and Marketing – Should you have your blog done by a professional?

Written by Grant Griffiths in Blogging Tips

images.jpegThe Blog Studio had an interesting post this morning about the role of design in marketing.

If marketing is a conversation, then design is incredibly important. Here’s why:

In a “real” conversation, there is a huge amount of information being exchanged. The words we speak play only a small percentage in the total exchange.

Think about it. In a face to face conversation, you take in information based on the speaker’s physical appearance.

Think of the difference it would make to the effectiveness of your message if YOU were delivering it to your prospect or client vs some generic spokesperson reading your lines.

Should a company or professional service firm be looking to someone to design and implement a professionally designed marketing blog? If you appearance is important, yes. If you are concerned about your image, yes. If you want your readers to enjoy their visit and come back, yes. If you want to present your business as professional, yes.

November 6, 2007
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About The Author
Grant Griffiths is founder of Blog For Profit and co-founder of Headway, the first Drag and Drop WordPress Theme Framework. You can follow Grant on twitter at @grantgriffiths
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Will Kenny

Yes, of course, good design can be valuable, but I find the analogy a bit of a stretch (as I often do when an explanation starts with "Think about it.")

Yes, in a conversation we take in body language and facial expressions. But we can have that conversation over the phone and still get most of the benefit, except in special circumstances.

Now try the conversation with the "sound off," just facial expressions and body language, but no speaking. What did you get?

If someone's blog is not getting attention, how much of that is because of appearance, and how much because of what the blogger has to say and how it is said? And when people balk at starting a blog, they aren't afraid of how it will look, they're afraid that they won't be able to say something useful, clearly, on a regular basis.

After all, the purpose of blogging software is to provide adequate design to those who either lack time, or money, or skills to do the optimal design. That means that the blogger can focus on content from the start, and content is the only thing of value a blogger offers the blog visitors and readers.

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Will Kenny

Yes, of course, good design can be valuable, but I find the analogy a bit of a stretch (as I often do when an explanation starts with "Think about it.")

Yes, in a conversation we take in body language and facial expressions. But we can have that conversation over the phone and still get most of the benefit, except in special circumstances.

Now try the conversation with the "sound off," just facial expressions and body language, but no speaking. What did you get?

If someone's blog is not getting attention, how much of that is because of appearance, and how much because of what the blogger has to say and how it is said? And when people balk at starting a blog, they aren't afraid of how it will look, they're afraid that they won't be able to say something useful, clearly, on a regular basis.

After all, the purpose of blogging software is to provide adequate design to those who either lack time, or money, or skills to do the optimal design. That means that the blogger can focus on content from the start, and content is the only thing of value a blogger offers the blog visitors and readers.

share
  • spam
  • offensive
  • disagree
  • off topic
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