Blog Comments Are Not Road Kill

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Lately the conversation on some of the blogs and even on twitter have centered around comments. Mainly comments on your blog and whether you should have them turned on or shut off. Here are just a few:

  1. The Life and Death of Blog Comments
  2. The Death of the Blog Comment?
  3. Why Everyone Should Turn Off Blog Comments

Let me give you a very short and concise answer to that lingering question. You should have the comments on your blog turned on.

We see the blog comment debate rear its ugly head about twice a year it seems. Some will say, comments are a time suck. Moderating all of the comments I get on my blog just takes too much of my time. My comment to them, stop your freaking whining you big baby and be thankful you are in a position you actually have people commenting on your blog. Aren’t the comments one of the reason you started blogging in the first place?

And of course there is the stupid ass reason that many want to float around. Well, Seth Godin shut off his comments back in 2006 so I am going to do the same. First of all, yes Seth Godin is amazing. Writes great books and speaks all over the world. Second, Seth Godin is amazing. Writes great books and speaks all over the world. Oh, and he built a huge following before he shut off his freaking comments too.

Seriously folks, get real. When you have the traffic that Seth Godin does. And when you have the huge following Seth Godin has, then we can discuss you shutting off your comments on your blog.

However, I don’t agree with his reason for shutting them off anyway.

I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.

But for Seth Godin, not having comments on his blog seems to work.

Shut off your blog comments for SEO reasons…

Huh!?! Really, shut off comments for SEO reasons. I don’t get it. And that is not just me talking. Over at Michael Gray’s Graywolf’s SEO Blog he asserts that everyone should turn off blog comments for SEO reasons. First of all Gray’s blog is about SEO after all and that is what he spends his days doing. Providing SEO advice. However, I take issue with his position.

Gray hangs his hat on the notion that Google may punish you due to its ability to fish out the date of a post based on the dates on comments.

In some cases, having a date in your SERP is a good thing. If someone is looking for an answer or information and comes across a listing with a recent date, they are more likely to click that listing. If your listing happens to have a date and it’s recent, that’s a bonus for you. If your listing shows up and has an old date, you’re more likely to not get clicked because readers feel that your information might be old and outdated. Is this fair? No. But it’s the truth.

After reading Michael Gray’s entire post, you may come away as confused as I was at first. In one breath he tells you to shut off comments due to Google. And in another breath, he tells you to just shut off the dates in the post and monkey around with the code to shut them off in comments.

If all you are worrying about are the numbers, do what Gray is telling. However, if you are using a blog as many, including myself have been telling you, leave the comments alone. Commenting on your blog in my view, does more for user experience than worrying about the dates on a post. If you are so worried about the date on a blog post, put it at the bottom like I did. And quite frankly, no matter what you do, Google is most likely going to figure out what the date is on your post and put it in the description in the search results any way.

Twitter is killing blog comments

Twitter is not killing blog comments and those spewing that out of their mouths are wrong. Don’t get me wrong, I love twitter. I have connected with and grown so many relationships with twitter, I can’t even give you a solid number of how many.

What I can tell you is this. Twitter has become my biggest referral of traffic to this blog. And that traffic has resulted in more comments and better comments. There is absolutely no way you can expect to add to or extend the conversation on a blog over to and with twitter alone. You are given 140 characters with twitter to basically comment. Most of the good comments are way longer than that. And if all they have to say will fit on twitter, then that is where that part of the conversation belongs anyway.

I will be the first to admit that we all do this process when we read blog post. We read an interesting post, we do a retweet or update our Facebook or some other social media outlet. But, for a lot of us, we still go back to the blog to leave the comment.

Twitter will not kill comments on blogs. And using that as an excuse to either shut them off or not comment on blog posts is lame at best. Twitter extends the conversation and grows the conversation with the blog. It does not and will not replace or kill comments.

And let’s not forget, not everyone is using social media. If you shut off comments you are shutting them out of the interaction and the ability to engage and connect with you inside the comments.

A blog without comments is not a blog at all

I have been saying that for at least 4 years and I still stand by that position. And yes I know what Huge MacLeod says:

If a blog doesn’t allow comments, then yes, it’s still a blog. People who say otherwise are just getting in touch with their “Inner Idealistic Wanker”.

And I don’t care.

Blogging is all about the conversation. And the only person you are going to have a conversation with if you turn off comments is you.

I had a great conversation with both @jonathanfields and @unmarketing aka Scott Stratten, at Sobcon this weekend. And it was interesting to see we seemed to agree on this fact. Scott and I agreed shutting off your comments on your blog was like talking to yourself and not allowing your readers to get involved.

“Commenting gives your readers a way to take ownership in your blog and your post.” Bingo Scott.

How to get comments on your blog

I have written about this topic many, many times here on Blog For Profit. In fact here are 7 ways to get comments on your blog. And, how do I get more comments on my blog? There are more ways, so leave your comments on this post with as many ideas as you have.

Leave your comments

Please leave your comments on this post. I would love your take on the whole on or off of comments on blogs. More likely than not, this is a debate which will continue into the future and beyond.

About The Author
Grant Griffiths is founder of Blog For Profit and co-founder of Headway, the first Drag and Drop WordPress Theme Framework. You can follow Grant on twitter at @grantgriffiths
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Hi Sue,

I'd agree, to an extent. But then again, Seth only turned off his comments after he found his huge audience. Not everyone has that luxury; and for those, comments are definitely the lifeblood of growing you, your blog and your brand.

Cheers! :)

Hi Sue,

I'd agree, to an extent. But then again, Seth only turned off his comments after he found his huge audience. Not everyone has that luxury; and for those, comments are definitely the lifeblood of growing you, your blog and your brand.

Cheers! :)

Whether or not you allow comments on your blog and/or whether or not you have comments moderated or not all goes back to the goals of your blog. Seth isn't trying to "build community" and he gets enough views, RTs, and I'm sure business without needing comments. If you're trying to establish yourself as a subject matter expert, get consulting gigs, encourage people to come back to your blog, comments are an easy way to make that happen. It allows you to get feedback from others and also engage in conversation.

I don't think a blog has to have comments. But, to me, a blog that doesn't have them is more a news source and not somewhere I want to engage.

Love your post, all your reasoning is sound, and most importantly you show how much bad reasoning there is regarding this topic.

It's very frustrating dealing with bloggers who shut off comments, so much so that one of them I don't deal with any more. It's like people want all the attention but don't want to give anyone else even a sliver of recognition. It's a privilege, for the most part, to have comments. I'm happy to give people a place they can be heard.

it helps us get more visitors to your blog, this will make us a profitable and popular

Leah - You know I am going to respond. Moderation of comments is a must in my opinion. While I don't delete comments that may disagree with me. What I do is moderate comments to keep out spam. I also watch comments to make sure readers don't attack each other. While this has only happened once in the last 4 years, I would hate to let one slip by.

I do agree that the conversation among the readers is the key. Interesting thought too on the social component is readers socializing around the blog with the post as a catalyst. Thanks for the insight.

Interesting what you say about Seth saying he feels compelled to respond to all the comments, and that others don't want to deal with moderation. If that's the case, allow the conversation to happen amongst your readers, don't moderate just take the good with the bad. The "social" component can be that your readers are socializing around your blog post as a catalyst. Just a thought. Though it is nice when the blog writer does comment, but I find it unnecessary for the blogger to validate or debate every comment I write...but perhaps that just me.

Jim - thank you so much for adding to the post. And you are right, what irony. Seth using the very platform to reply to your post that he won't let his own readers use.

Another excellent post Grant and some excellent comments too.

Here's some irony for you. When I posted about Seth turning off his comments, he left a comment on MY blog. He was happy to use MY comment facility as a "right to reply" but chooses not to give HIS readers the same opportunity to question his points.

I get around 20 comments a day - sometimes, 100, occasionally 10. I have one post on my blog with almost 700 comments alone. It's bullshit to say that it takes too long to deal with comments. A good spam filter and the ability to read and type at average speed is all that's needed.

Twitter is very much NOT a threat to comments. I hundreds of people visit my site most days, directly via Twitter - many of whom leave comments. In fact, I LOVE what Twitter has done for my blog and my readers. Many of my regular readers would never have heard of my blog, were it not for Twitter.

Just a few of my experiences.

Shelly - Creating community, relationships and the ability to engage with our audience is the key to blogging. If they only want to broadcast, start a news site.

Good thoughts, GG. I agree wholeheartedly. Blogging without comments is, essentially, another form of broadcasting. And here I thought it was all about creating community!

Ali - Your perspective is certainly not a newbie one. Your insight into why comments are important is right on the mark. Now if we can just get all "newbie" bloggers to feel this way.

I think the problem a lot new bloggers have is replying. They feel either uncomfortable doing so. Or they feel like they have nothing else to say. I too find the comments on a blog post to be some of the best part of the entire post. In fact and I have said this before, sometimes the comments are even better than my original post.

And how many times have we actually used a post comment as fodder for a new post or even a series of post. Thanks again Ali for jumping in and engaging in the conversation on this post.

While I do agree. Those who are using a blog to promote and market a business should not shut off comments. Shutting off comments as a business, shuts out your audience. This should be considered by not only online businesses, but offline businesses too.

Here's a newbie's perspective (been blogging since Jan) - I want my blog posts to be useful, valuable and interesting for my reader's. For me, their comments help me to understand them more, their viewpoints, opinions, their challenges, what works for them, what doesn't and so on. So for me it is a no brainer - allow comments, engage and discuss or lose touch with my audience.
Not allowing comments is a bit like inviting someone into your house for a cup of tea and a chat but not letting them speak - it's just rude.

I personally don't agree, but not for the reasons you've outlined. You've taken a narrow view of blogging, that it's a community & conversation forum. That simply isn't the case for everyone. Many folks have no intention or desire to interact with a single person. They simply want to write. While blogging has grown and matured in many ways, it's still a form of publishing, plain and simple. For some people it's about the conversation, and that's great. For others, it's simply about writing and giving their own thoughts a place to live.

Danny - Even newspapers are realizing that open comments with their online versions is a must.

Guilty as charged, David. And (as then) I see your viewpoint entirely. Perhaps killing should be replaced with "growing through fractured outlets"? ;-)

Scott's comment to you is one of the reasons I love the guy - he hits the nail on the head in such a simple way, you wonder why there's any other viewpoint. ;-)

I'm with you and Scott on this (and David Spinks in the comments). Blogs breathe new life with comments. Yes, I read a blogger because he or she has something to say I'm interested in hearing. But I also read the blogger for their comments section. I find the best blogs are the ones with open comments and reasoned arguments.

Sure, you can have comments off (or heavily moderated). But why not just run a newspaper instead?

Leon - Good stuff. And I agree. I find it a bit disheartening that those bloggers how have "hit it big" want to shut out the very people who helped to get them where they are. Their readers and commenters.

I actually heard the other day that Darren over at ProBlogger was considering shutting off comments. I sure hope that doesn't happen. My fear is also, if guys like Darren shut off comments, every Tom, Dick, Harry and problogger want-a-be will shut off their comments too. Big mistake all around.

G'Day Grant.
You are right. One of the reasons I started taking the Copyblogger blog was that they really encourage comments. They have a big box after each post saying "to leave a comment." And I notice that Sonia Simone is a dedicated 'responder' and 'coomenter.'

I can't remember who said it, but i think it was the founder of Wrigley's chewing gum back in the 30s.
He was asked why he continued to spend heavily on advertising when he already had 80%+ market share. He replied by saying "if you're speeding across the desert in a train doing 60mph, would you disconnect the engine?"

As a newbie, I'm constantly amazed by all those high-powered bloggers who rattle on about the importance of knowing what you client wants,being client centred and all the rest of it. They then make you search all over their site to discover how to leave a comment!

I think that it's odd that so many web marketers seem obsessed with selling not marketing!

Regards

Leon

David - Exactly. I too find it troubling when a brand new blogger decides to do something someone who has already established themselves in the blogosphere might be doing. Doing so is a huge mistake. Yes, we should follow some of those best practice techniques. But, shutting off comments is not one of them.

I hold the same stance as you do on the issue of blog comments. I've heard many of these arguments too and I disagree.

The "Seth Godin did it" argument is just completely ridiculous. He was huge before he turned comments off. It's impossible to use him as a justifiable case study in comments.

I think it was Danny Brown that had a great discussion on his blog about whether or not twitter was taking away from blog comments. For me, it does two things to HELP my blog comments. 1) If someone just wants to show support for the post, instead of commenting "Great post!" They just tweet it out. So it keeps out the noise (sometimes) 2) That brings in more people to the post, and when someone has a quality response to the blog post, they'll still write it as a comment, not as a tweet.

I try to respond to every comment on my blog because for me, if my blog doesn't have conversation, it has nothing. I want every reader, whether they're regulars, or first time readers, to know I'm listening to them too. Should everyone focus on conversation on their blog? No. I think, in more cases than not, it's better to keep comments turned on.

David, Scribnia.com

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