Lately the conversation on some of the blogs and even on twitter have centered around comments. Mainly comments on your blog and whether you should have them turned on or shut off. Here are just a few:
- The Life and Death of Blog Comments
- The Death of the Blog Comment?
- Why Everyone Should Turn Off Blog Comments
Let me give you a very short and concise answer to that lingering question. You should have the comments on your blog turned on.
We see the blog comment debate rear its ugly head about twice a year it seems. Some will say, comments are a time suck. Moderating all of the comments I get on my blog just takes too much of my time. My comment to them, stop your freaking whining you big baby and be thankful you are in a position you actually have people commenting on your blog. Aren’t the comments one of the reason you started blogging in the first place?
And of course there is the stupid ass reason that many want to float around. Well, Seth Godin shut off his comments back in 2006 so I am going to do the same. First of all, yes Seth Godin is amazing. Writes great books and speaks all over the world. Second, Seth Godin is amazing. Writes great books and speaks all over the world. Oh, and he built a huge following before he shut off his freaking comments too.
Seriously folks, get real. When you have the traffic that Seth Godin does. And when you have the huge following Seth Godin has, then we can discuss you shutting off your comments on your blog.
However, I don’t agree with his reason for shutting them off anyway.
I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.
But for Seth Godin, not having comments on his blog seems to work.
Shut off your blog comments for SEO reasons…
Huh!?! Really, shut off comments for SEO reasons. I don’t get it. And that is not just me talking. Over at Michael Gray’s Graywolf’s SEO Blog he asserts that everyone should turn off blog comments for SEO reasons. First of all Gray’s blog is about SEO after all and that is what he spends his days doing. Providing SEO advice. However, I take issue with his position.
Gray hangs his hat on the notion that Google may punish you due to its ability to fish out the date of a post based on the dates on comments.
In some cases, having a date in your SERP is a good thing. If someone is looking for an answer or information and comes across a listing with a recent date, they are more likely to click that listing. If your listing happens to have a date and it’s recent, that’s a bonus for you. If your listing shows up and has an old date, you’re more likely to not get clicked because readers feel that your information might be old and outdated. Is this fair? No. But it’s the truth.
After reading Michael Gray’s entire post, you may come away as confused as I was at first. In one breath he tells you to shut off comments due to Google. And in another breath, he tells you to just shut off the dates in the post and monkey around with the code to shut them off in comments.
If all you are worrying about are the numbers, do what Gray is telling. However, if you are using a blog as many, including myself have been telling you, leave the comments alone. Commenting on your blog in my view, does more for user experience than worrying about the dates on a post. If you are so worried about the date on a blog post, put it at the bottom like I did. And quite frankly, no matter what you do, Google is most likely going to figure out what the date is on your post and put it in the description in the search results any way.
Twitter is killing blog comments
Twitter is not killing blog comments and those spewing that out of their mouths are wrong. Don’t get me wrong, I love twitter. I have connected with and grown so many relationships with twitter, I can’t even give you a solid number of how many.
What I can tell you is this. Twitter has become my biggest referral of traffic to this blog. And that traffic has resulted in more comments and better comments. There is absolutely no way you can expect to add to or extend the conversation on a blog over to and with twitter alone. You are given 140 characters with twitter to basically comment. Most of the good comments are way longer than that. And if all they have to say will fit on twitter, then that is where that part of the conversation belongs anyway.
I will be the first to admit that we all do this process when we read blog post. We read an interesting post, we do a retweet or update our Facebook or some other social media outlet. But, for a lot of us, we still go back to the blog to leave the comment.
Twitter will not kill comments on blogs. And using that as an excuse to either shut them off or not comment on blog posts is lame at best. Twitter extends the conversation and grows the conversation with the blog. It does not and will not replace or kill comments.
And let’s not forget, not everyone is using social media. If you shut off comments you are shutting them out of the interaction and the ability to engage and connect with you inside the comments.
A blog without comments is not a blog at all
I have been saying that for at least 4 years and I still stand by that position. And yes I know what Huge MacLeod says:
If a blog doesn’t allow comments, then yes, it’s still a blog. People who say otherwise are just getting in touch with their “Inner Idealistic Wanker”.
And I don’t care.
Blogging is all about the conversation. And the only person you are going to have a conversation with if you turn off comments is you.
I had a great conversation with both @jonathanfields and @unmarketing aka Scott Stratten, at Sobcon this weekend. And it was interesting to see we seemed to agree on this fact. Scott and I agreed shutting off your comments on your blog was like talking to yourself and not allowing your readers to get involved.
“Commenting gives your readers a way to take ownership in your blog and your post.” Bingo Scott.
How to get comments on your blog
I have written about this topic many, many times here on Blog For Profit. In fact here are 7 ways to get comments on your blog. And, how do I get more comments on my blog? There are more ways, so leave your comments on this post with as many ideas as you have.
Leave your comments
Please leave your comments on this post. I would love your take on the whole on or off of comments on blogs. More likely than not, this is a debate which will continue into the future and beyond.







