Recession and Blogging

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Sometime back in a post called, Is Blogging Recession Proof, Business Blog Consulting provided a great answer to what to do in a recession.

There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts. One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier.

Even with falling advertising costs, your blog still costs less; basically a few dollars a month in hosting fees. And, with a falling economy, there’s plenty of topics to discuss.

Key point made. Don’t stand around with our heads in the sand. Don’t sit around and complain about the recession. And don’t throw in the towel. Market, market, market and market.

Publishing a blog for your business or professional service firm is one of the best marketing tools you can utilize. A blog:

  • Has better return on investment than other marketing efforts.
  • Puts you ahead of your competition since they most likely are not blogging.
  • Positions you as a one stop location for your particular niche market.
  • Captures your audience in your niche market.
  • Builds a reputation and gets you noticed.
  • Positions you as a “thought leader” and “opinion shaper” in your market
  • Blogging your business will bring in customers, clients and work. And, blogging will bring in revenue. Take advantage of the general lack of enthusiasm of your competitors during a possible recession and MARKET.

    About The Author
    Grant Griffiths is founder of Blog For Profit and co-founder of Headway, a premium WordPress Theme/Framework. You can follow Grant on twitter at @grantgriffiths
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    • Susan -- Thank you so much for your comment and most of all being a trusted friend!!!!

      We are liking the new features we are trying on BFP and appreciate all the feed back we can get.
    • Yes, Grant...blogging keeps you in the game when others are throwing in the towel. I couldn't agree more. Love the new look.

      <abbr>Susan Cartier Liebel´s last blog post..Mini-Communities at Solo Practice University™</abbr>
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