Is silver! err, are we calling it grey? With all this talk about Gen Y, Gen X, and Z, it’s easy to overlook a potentially massive market that appears to be rife with opportunity: The Senior Boomer. This silver £ or grey $ has never looked so good – heck Harley Davidson is launching [...]
Author Archives: Shannon Eastman
Make mine a niche – with berries not lime!
The Facebook story of April 2010 got my tongue wagging: What is the value of generalist and bigger than life communities? Is Facebook shimmying to the monopoly corner? The advertising model #AdMad is broken, what does the right one look like? What does this all mean to us 12 months from now? The enemy of [...]
Facebook, Nestle, Green Peace – now what?
Mr. Werner J. Bauer Chief Technology Officer Nestle Dear Mr. Bauer RE: Facebook, Nestle, Greenpeace and… what happens next? Like many others, I have been watching the Nestle Facebook situation unfold. I am curious – did the social media activities from the third week of March really amount to anything more than a blip on [...]
The SoMe sheep have a lot to answer for…
Is there a full moon constantly setting over the SoMe industry communities these days? Seriously! Is it me or are we all starting to notice some interesting (others would say disturbing) behaviours falling out of these trade communities? We can all appreciate the dynamics at work when we’re in various situations: eg. we act differently [...]
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