If you are going to be on twitter, be on twitter. Jump in and participate in the conversations going on around you. Listen to the conversations and don’t be afraid to add you own take on what is being said. For the most part, that is why most of us are on twitter. We want to learn and interact with those we follow and who follow us.

When I say, if you are going to be on twitter, be on twitter. If you don’t use it and you don’t participate, don’t expect much from twitter.

The above tweet really sums this all up in less then 140 characters. Keep in mind twitter is a great tool. If you leave it in the tool box, it is going to get rusty and be of no use to you when you might really need it.