When you are writing your blog post, who are you writing too? 
Don’t forgot that simple yet important question when you are sitting down to draft those blog post you are writing. Too many times, we forget that. While it may be easier for some to do this than others, stop and think. The one group I have found who have the most difficulty with this are professional service firms. Mainly attorneys. And I can say this since my main audience use to be those in my niche or the target of my law firm blog.
I have seen lawyers especially use too much legal ease when writing for their audience. And I am not sure why. You need to remember to write like you speak. How many lawyers have you listened to in an conversation use words like heretofore, thereupon and whereupon? I hope none. So don’t write that way either.
Use simple english. Remember who your audience is. And write to them. I don’t mean write down to them. Write to them. Again, use simple english.
When you are writing your blog post, remember this:
- Write to your audience
- Don’t use “legal ease”
- Use simple english
- Don’t write down to your audience, write to them
- And don’t try to impress anyone by using big words most people don’t use in normal conversation
No matter what business or service you are in, write to your audience. Don’t write over them and don’t write down to them. By doing so, your readers will feel like they can be more connected to you. And they will feel more comfortable coming to your blog for what they need. And that is information, answers to their questions and solutions to their problems.
