Using a Blog and Social Media To Promote Your Business

I have a confession to make: I’m incredibly lazy. If you follow me around the intertubes this may surprise you: I post daily on my website, contribute robustly on three forums, and twitter all the live long day. So how do I do it?

My key to action: no-one’s too lazy to do something fun.

So how do you make writing posts fun?

• Write on a topic you’re passionate about
• Review a product you love
• Interview someone cool
• Run an experiment
• Answer a question from a commenter you like
• Make the abstract into concrete (I once explained how domain names work with hand puppets.)
• Write something funny
• State a controversial opinion
• Solve a problem
• Be vulnerable – talk about something you did wrong and what you learned
• Make it into a competition with yourself (What is the fewest words I can use to be very clear and emotive?)
• Imagine your ideal reader’s reaction
• Write an imaginary conversation
• Sit a reward on the desk for when you’ve finished
• Write about something old in a new way
• Simplify a complex issue
• Ask questions
• Talk about yourself (as an example of something!)
• Answer a what-if question
• Swap guest posts with another blogger
• Use a favourite song, movie, etc as inspiration
• Play devil’s advocate
• Put your topic in a different setting: financial advice from the beach!
• Talk to yourself as you were 5 years ago

Have I got the fun engines turning? Do you have lots of other clever way to have fun? Tell me in the comments!